Lets Get Creative!
Thanks for stopping by our site! TAILORED MARKETING, INC. is dedicated to helping you find the right mix of creative to promote your home building business. Browse our site for a complete list of services and to view a portfolio of our recent work. We know that your businesses challenges are unique, but were ready to develop a solution that's just right for you.
We tailor our business relationships around our client’s specific needs. Our team of professionals is compiled of the most capable, honest and hard-working individuals in the real estate industry and we are proud to have them as part of our team. Talented and skilled professionals, who insist on only the highest standards, using the most sophisticated systems, and working in an intense but enjoyable environment, will lead and direct Tailored Marketing, Inc..
President / Broker / Owner
Patricia Cunningham is the founder and chief executive officer of Tailored Marketing, Inc., a national, full-service new home sales and marketing outsource service to builders and developers. With more than two billion dollars in sales transactions, Patricia has proven herself to be the predominate force in the home building industry.
Patricia spearheads the development and implementation of traditional and unconventional marketing and sales campaigns throughout the west coast. She is well known in the industry with twenty-four years of experience and specializes in new home builder sales and marketing which encompasses single family homes, condominiums, luxury high-rise living, townhomes and custom home developments. Patricia’s team offers comprehensive market research and analysis, product development, as well as strategically designed and efficiently implemented campaigns.
Through Tailored Marketing, Inc., Patricia has played a significant role in designing, creating and engineering more than 200 new home communities by implementing land positioning, developing comparative marketing analysis, conceptual product design, advertising campaigns, sales and marketing strategies which included recruiting, training, and managing of the on-site sales teams.
Patricia has assembled a dynamic team which through years of experience, compliment one another and makes them the most triumphant sales and marketing team in the southwest region.
Director of Sales & Marketing / Broker / Owner
Born and raised in Detroit, Michigan, Mona moved to Las Vegas, Nevada in 1977. Mona attended the University of Nevada Las Vegas and began her real estate career in 1989. Mona is married to Alan R. Riekki, City Surveyor of City of Las Vegas, and Vice President of the Nevada State Board of Engineers and Land Surveyors and the two share a mutual understanding and appreciation of the Las Vegas marketplace.
Mona's experience encompasses all aspects of sales and marketing for homebuilders and developers. She has worked on the front lines with home builders, buyers, Real Estate agents, lenders and title companies. She has started up dozens of new communities; from naming and theming, product and common amenity designs to collateral materials, PR, and advertising. She sold and managed a portfolio of neighborhoods ranging from single site communities to condominium communities including mid-rises for a variety of home builders and developers in the Southern Nevada area.
An extensive field research background and in-depth market knowledge has been instrumental to Mona’s' success as Director of Sales and Marketing.
Mona works closely with home builders and developers to ensure that their communities are properly positioned within their respective marketplaces and keeps them informed of current market trends through ongoing data analysis. Her insight assists the team’s clients in formulating product development concepts and creating marketing strategies.
Mona has developed “out-of-the-box” sales training for her team’s new home consultants and in the course of doing so, she has raised the bar for Tailored Marketing’s sales professional team. She is well known throughout the industry for her innovative thinking and proactive approach to sales and marketing. Mona’s marketing background provides a unique perspective when overseeing creative advertising and promotional campaigns.
As a member of the National Association of Realtors, Nevada Association of Realtors, and the local Greater Las Vegas Association of Realtors; Mona is on top of the resale market and uses her knowledge to create and bring forth marketing designs to help stimulate the growth of her clients communities. Through this affiliation, Mona has gained everlasting business relationships with hundreds of local real estate agents, which is beneficial to all her clients.
Two years ago, Mona was sought out by the stars and producer of TLC's hit Reality TV show, "SISTER WIVES". Mona can be seen as a regular on the show and used her ingenuity to work with one of her home builders to assist in creating the main story line of the Sister Wives.
Carolyn Dahan, MIRM, CSP:
Business Development and Marketing
Carolyn Dahan has marketed and sold new homes in California and Nevada for over 30 years. She brought with her to Las Vegas two years experience owning and operating her own homebuilding company in Florida, as well as having managed a general real estate company in Southern Florida. Since her arrival, she has served as V.P. of Sales and Marketing for American West Development, Coleman Homes, and Falcon Development. She is a Life Director for the So. Nevada Home Builders Association and is past president of the Sales and Marketing Council. In addition to being honored by Gov. Richard Bryan with the “Ten Most Outstanding Women in Nevada Award”, she was named by the So. Nevada Sales and Marketing Council as “Marketing and Sales Director of the Year” for four consecutive years from 1989 to 1992.
Carolyn has been a speaker on several local Sales and Marketing Programs and has judged numerous Marketing & Design Awards throughout the country, such as the MAME, MIRM, The Nationals and Gold Nugget Awards.
Carolyn has owned and operated her own Sales and Marketing company for fifteen years and has helped builder clients with every aspect of their sales and marketing needs, including market studies, recruiting and managing on-site sales teams, coordination of advertising, marketing budgets, architectural and interior design coordination and pricing strategies.
Contact us today!
2950 Sunridge Heights Pkwy., #100,
Henderson, NV. 89052
O: (702) 568-7778
F: (702) 568-7715